Steph Borel

20 Years Experience in Marketing Technology and Automation / Web Development

Created complex email and sales campaigns that generated Thousands per month in recurring revenue.

Implemented Go HighLevel CRM systems, processes and UI client onboarding, resulting in a decreased time in onboarding new clients by 50%.

Go-to Expert in business technology and systems automation for the Marketing Department supporting 6 figures in sales.

Activecampaign & Infusionsoft Automation/Campaign engineering, development, management and support resulting in speedier resolutions for client support tickets and requested tasks.

Managed complex direct response email and sales campaigns in Infusionsoft that generated over $100k per month in recurring revenue.

Team lead for the entire company tech stack, including business intelligence, marketing automation, email marketing, analytics reports, dashboards, sales pipelines, WordPress web management, and support ticket process management.
Streamlined onboarding process for 100+ clients into a full ActiveCampaign CRM solution, resulting in a decrease of onboarding time by 75%.

Engineered a full Real estate marketing solution called “The Machine” using a tech stack of ActiveCampaign, Zapier, Calendly, Yeti Text, Twilio, iHomefinder, ShowcaseIDX, Wordpress Multisite and custom coding, making Kingston Lane the top Real Estate Marketing & Coaching company available to agents across the United States & Canada.

Designed and Built Company Wordpress Membership portal for coaching clients with Infusionsoft Integration using Memberium.

Integrated custom ecommerce options within Wordpress website using Stripe saving the company hundreds in unnecessary transaction fees.

Setup Infusionsoft branding and email templates for brand identity.

Team lead for maintenance of 100+ ActiveCampaign accounts responsible for ensuring timely resolution of client requested edits and campaign requests.

Designed and developed sales funnels that resulted in over $15k in revenue using ClickFunnels.

Go-to for marketing technology insights and new advances providing the CEO more time to focus on the business while being provided options in the latest digital marketing tech.

Designed and Developed a Wordpress Multisite for client websites creating a more sticky retention rate and reducing churn using tools like Elementor, Advanced Custom Fields Pro, iHomeFinder, ShowcaseIDX, Google Tag Manager, Facebook Pixel configuration, ActiveCampaign form integration, SEO tools, and custom PHP coding for advanced options allowing us to make design edits to all 100+ websites at once.

Provided B2B and B2C companies and entrepreneurs Website Design and Development services using the latest technologies with a core focus on conversion.
Contracted for companies & entrepreneurs like CustomerHub, Infusionsoft, Broadridge (Formally Emerald Connect), Amy Porterfield, Dr. David Montgomery, & James J. Valentine.

Created a Membership website Framework called “The Zeigarnik Effect” which improved membership website retention for my coaching clients by 80%.

Developed a Wordpress plugin called “JustaDash” that allowed Infusionsoft/Learndash users to easily create a “Zeigarnik Effect” client facing dashboard within their membership portals.

Managed multiple VA’s to delegate miscellaneous tasks when needed for efficiency and to increase productivity allowing me to provide accelerated turn around times.

Used several Project management & communication tools including Teamwork, Monday.com, Asana, Trello, Podio, ClickUp, Slack, Skype and more in order to adhere to a client's own style of work flow.

Created and Managed multiple Clickfunnel projects which resulted in 2 comma club awards.

Implemented and analyzed Google tag management and Analytics to provide additional options for clients.

Designed 300+ Wordpress websites and personalized video tutorials for clients allowing them to make edits on their own when they were comfortable doing so, resulting in client retention and trust.

Engineered over 250+ email marketing follow up sequences and campaigns in apps like Infusionsoft, ActiveCampaign, Hubspot, and GoHighLevel, easily resulting in an estimated combined total of over $3.5 million in revenue for my clients.

Created Complex Membership automations and integrations within Wordpress and Memberium to create gaming systems within learning platforms like Learndash, that again boosted client retention, interaction, and engagement.

Conducted Research and Analyzed competitive markets when needed in order to formulate proper marketing strategies for clients resulting in more successful direct sales marketing campaigns.

Introduced marketing strategy and tech options to clients based on their end goals in order for them to know all of their options when it comes to increasing their chances of success.

Advanced knowledge of HTML, CSS, Javascript & jQuery implementation.