Michael DePetrillo

Operative position within core team with emphasis on creating software solutions to increase business efficiency. - #1 code contributor with 213,323 lines of code. - Created new payment method that enabled clients to quickly pay with Stripe, PayPal or ACH. - Decreased loading time by more than 500% by refactoring monolithic angular system into smaller modularized apps. - Led migration from Node/Mongo/Angular/Heroku to ES6/Postgres/React/Docker system as 3rd most code contribution within a team of 20.

Partner function within lead generation business in automotive finance industry oriented on creating new software solutions to help increase conversion rate. - Increased conversion rate to extremely high 39% - Generated 20K+ leads per month with new technology. - Produced highly qualified leads with lead-to- sales ratio of 90%.

Search Optics came to me as a small digital marketing business, with three employees, that served a handful of auto dealerships. They were smart marketers but had little technology to help automate, expedite and scale their digital marketing services. Today, Search Optics serves hundreds of dealerships and has over 50 employees in 3 locations across the United States. Accomplishments ● Created CRM to monitor and report on client campaigns across multiple services, interacting with APIs from Google Analytics, Yahoo, Microsoft and Callsource. ● Created website so clients could monitor and generate performance reports. ● Designed and developed a proxy system that provided advanced analytics capabilities that allowed them to track form submissions, phone calls and emails, and provide a higher level of tracking than any of their competitors.