Apoorva Jain

Apoorva Jain

Mentor
Rising Codementor
US$50.00
For every 15 mins
ABOUT ME
UX Researcher with 6+ Years Experience (Spotify, Amazon)
UX Researcher with 6+ Years Experience (Spotify, Amazon)

In my 6+ years of expertise, I have worked with Designers, Product Managers, Data Scientists from India and Europe and helped them decode user need, behavior and expectation from a product or design

I am passionate about user research and strongly advocate for any design or product to be designed keeping in mind the user. I love talking to users, listening to their stories, keenly observing them to decode a pattern in their behaviors. It is almost like a detective's job!

I also love to teach. I have conducted several lectures at business schools and also mentored researchers on the job. What I love about mentoring is that the more I mentor, the more I learn - about newer perspectives, interesting ideas, and unique solutions. I am someone who is constantly learning and growing and strongly believe that mentoring is one of the best and efficient ways to learn

Stockholm (+02:00)
Joined July 2020
EXPERTISE
6 years experience
I absolutely love ethnography as a qualitative tool to understand the customers. Have been using this since I started my career. Even tho...
I absolutely love ethnography as a qualitative tool to understand the customers. Have been using this since I started my career. Even though they are labour intensive, I feel ethnography is a gateway to the users' world. I have used ethnography to understand the next billion users for Amazon, understand the needs of a bike segment user, to paint a picture of the future users of "X" cars - to name a few projects that I have worked on with this tool I have been professionally trained in a proprietary archetyping tool that is key to decode needs
EthnographyNeedscope
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EthnographyNeedscope
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5 years experience
I have worked on several traditional usability testing methods, digital tools like DScout, Usertesting, eye-tracking and agile usability ...
I have worked on several traditional usability testing methods, digital tools like DScout, Usertesting, eye-tracking and agile usability testing like design sprints, heuristic evaluation, cafe testing, etc. to deliver precise insights with keen observation

REVIEWS FROM CLIENTS

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EMPLOYMENTS
UX Researcher
Spotify
2019-11-01-Present
I am the UX researcher who is responsible for the current Spotify experience on TV, speakers and Gaming consoles
I am the UX researcher who is responsible for the current Spotify experience on TV, speakers and Gaming consoles
UX Review
Usability
Usability Testing
UX Review
Usability
Usability Testing
UX Researcher
Amazon
2017-04-01-2019-06-01
UX researcher responsible for Prime delivery, Prime day, Prime promise, in-app delivery promise, engagement and customer service tools li...
UX researcher responsible for Prime delivery, Prime day, Prime promise, in-app delivery promise, engagement and customer service tools like chatbots. In my time there, I worked on Visual search (Search by image) on Amazon, Amazon chatbot, tracked engagement and user issues during big sale events like Prime day and on various delivery promises like 1-day delivery, 2-day delivery, Amazon Day, Pick up points
Usability
UX/UI Design
Ethnography
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Usability
UX/UI Design
Ethnography
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Associate Manager
Kantar TNS
2016-09-01-2017-01-01
I worked to understand the effect of demonetization on different tiers of citizens and recommended steps brands could take to create valu...
I worked to understand the effect of demonetization on different tiers of citizens and recommended steps brands could take to create value to users Worked on a project with "X" cars to decode the future demographics of the brand
Interview Skills
Needscope
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Interview Skills
Needscope
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