Wilfredo Bunge

As Head of Technology at Rebl, I lead our global, distributed team in shaping the company's technological vision and driving innovation across every layer of our organization.

With 30 years of experience in the tech industry, I blend deep technical expertise with strategic leadership to oversee operations, partner closely with Sales, and define our dynamic products and services offering.

My role centers on:

• Global Operations: Managing a world-wide team to ensure seamless and efficient tech operations.
• Tech Visionary Leadership: Steering the strategic direction of our technology initiatives and staying ahead of industry trends.
• AI Integration: Spearheading the transformation of our processes through the integration of Artificial Intelligence, enhancing efficiency and unlocking new opportunities.
• Custom ERP Development: Leading the design and implementation of a tailor-made ERP system that fully integrates and streamlines every process within our company.
• User-Facing Product & UX: Hands-on in the design and front-end implementation of client web and mobile apps. Lead UX decisions, review interfaces for clarity and usability, and iterate on real user feedback to reduce friction for non-technical users. Designed the UI and workflows of our internal ERP so that sales, operations and finance staff could adopt it without training.

As CTO at Verbal+Visual — a digital design and development studio specializing in immersive digital commerce experiences built on Shopify — I led our technical strategy to ensure that our innovative solutions not only met but also elevated our clients' brand visions.

Tasked with integrating cutting-edge technology with emotionally charged, sensory-driven design, I ensured that every project — from Shopify Plus development and seamless migrations to site redesigns, optimization, and POS setups—was executed to the highest standards.

Key responsibilities included:

• Strategic Technical Oversight: Shaping a technology roadmap that aligned with creative, immersive digital commerce strategies, ensuring our software architecture and tech stack empowered brands to forge deep connections with their audiences.
• Team Leadership: Directing day-to-day operations of our development team by setting clear objectives, managing code reviews, and meeting critical milestones to transform innovative ideas into robust, scalable solutions.
• Quality Control: Implementing rigorous coding standards, testing protocols, and performance benchmarks to guarantee that our deliverables met uptime, security, and performance targets—always delivered in a professional, workmanlike manner.
• Technical Communication: Serving as the primary technical liaison with clients, ensuring transparent communication, addressing escalations promptly, and upholding 24/7/365 support obligations to keep projects on track.
• Maintenance & Updates: Overseeing ongoing maintenance, bug fixes, and enhancements to ensure our immersive digital commerce experiences remain cutting-edge and fully optimized. In this role, I fused technical innovation with creative excellence, driving growth and elevating brand presence for clients like Carhartt, Faherty, and Andie Swim in the competitive e-commerce landscape.

In my role as Director of E-Commerce Engineering at Floyd, I was responsible for driving our digital commerce strategy for our Shopify store, leading our dynamic, cross-functional team. I collaborated closely with internal clients, UX designers, stakeholders, and external developers to design and deliver innovative, scalable online experiences. Key highlights of my role included: • Team Leadership & Collaboration: Built and managed a high-performing internal e-commerce engineering team, working directly with the Head of E-Commerce to align technical initiatives with business goals. • Innovative Solutions: Led the development of custom Shopify and Shogun front-end themes while optimizing pre-existing themes, ensuring our online presence remained cutting-edge and user-centric. • Strategic Integration: Partnered with Product Management to evaluate, scope, and schedule new integrations and functionalities, continually enhancing both the front-end and back-end user experiences. • Risk Management: Identified potential risks to product success and devised effective solutions to minimize those risks, ensuring a resilient and robust e-commerce platform. • End-to-End Engineering: Oversaw the full lifecycle of e-commerce projects—from conceptualization and design to development, integration, and ongoing optimization—ensuring seamless collaboration across all teams. My time at Floyd allowed me to merge strategic vision with hands-on technical leadership, driving meaningful impact and growth in our digital commerce initiatives.