Uri Yael
Senior Software Engineer focused on bridging product, data, and backend systems to ship reliable, real-world solutions.
I have 15+ years of experience designing and building web applications, from ERP systems with complex business logic to data-driven platforms. My work sits at the intersection of engineering and product, helping teams turn unclear requirements into systems that actually work in practice.
I’ve also spent over a decade teaching Computer Networks at university level and co-authoring research, which shaped how I think about systems: with clarity, structure, and long-term tradeoffs in mind.
I’m a hands-on engineer who enjoys getting involved where things are messy — whether that’s untangling data flows, improving system reliability, or aligning technical decisions with product goals. I value pragmatic solutions, ownership, and teams that collaborate well.
If you're working on something complex and need someone who can connect the dots between product, data, and backend systems, we’ll likely get along.
REVIEWS FROM CLIENTS
Collaborate with cross-functional teams to design and deliver product features that solve complex problems for Arovy customers, includ...
Collaborate with cross-functional teams to design and deliver product features that solve complex problems for Arovy customers, including extracting and analyzing Salesforce metadata, identifying relationships and changes over time, and generating actionable improvement insights that increase operational visibility and support faster, more informed decision-making.
Actively leverage AI-assisted workflows during product design and software development to accelerate iteration and feature delivery, while contributing to the architecture and implementation of AI-driven capabilities within the platform to improve automation, interaction, and customer insight generation.
Participate in the Episource Project building shared services such as health risk score calculation and standardizing access to other ...
Participate in the Episource Project building shared services such as health risk score calculation and standardizing access to other tools.
Contributed to the development of a zero-party data marketing platform for Shopify and other e-commerce stores, focused on interactive...
Contributed to the development of a zero-party data marketing platform for Shopify and other e-commerce stores, focused on interactive quizzes, personalization, and administrative analytics tooling.
Designed and implemented backend and frontend features that enabled scalable customer insight collection, personalized product recommendation flows, and marketing automation capabilities, helping merchants improve customer engagement, increase conversion rates and average order value by two-digit percentages, and make more informed data-driven decisions.
Main technologies: Python, React, TypeScript, Redis, DynamoDB.