Elman Hüseynov

Joined as 𝗙𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿 of the Digital Media Ad Tech team.
Built the Digital Media AdTech team from zero - shaped its structure, hiring process, and delivery setup.

Currently Co-leading the Media & AdTech Operations team with the Engineering Manager.
Focusing on delivery, people growth, and alignment across teams.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:


𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:

• Cut campaign setup time by 80%, saving 5 working days for 700+ video uploads. • Increased ad generation automation from 15% to 90 %, saving ~€200K per year. • Migrated to a new AdTech provider, reducing platform costs by 32%. • Delivered campaign dashboards that save 360+ hours of manual work each month. • Host department-wide meetings to review incidents, cost issues, and infrastructure health.
• Defined how the team works, hires, and delivers.
• Set up engineering practices that kept delivery fast and stable.
• Built internal tools and dashboards for Marketing, later scaled across 27 markets.
• Cut ad content preparation time from 40 hours to 30 minutes.
• Promoted to Senior Engineer for ownership and cross-team impact.

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

• Co-lead projects with the EM to ensure smooth, on-time delivery. • Align with Product and Marketing stakeholders on priorities and remove blockers. • Hold regular 1:1s, give feedback, and help engineers grow. • Support hiring globally through interviews and onboarding. • Own technical direction, documentation, and quality standards. • Mentor engineers and keep communication clear across the team.
• Led development of tools and systems for ad automation and analytics.
• Worked closely with Marketing, Data, and Product teams to ship and iterate fast.
• Supported early team growth through mentoring and hands-on collaboration.

Led engineering efforts together with the EM in the Brand and Performance Marketing teams, driving cross-team initiatives and acting as a de facto Lead Engineer beyond individual delivery.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
• Delivered tools that reduced campaign launch time by 80% and saved 5+ working days for 700+ video uploads.
• Integrated automated campaign metrics dashboards to accelerate reporting by 67% and cut manual work by 360 hours/month.
• Increased automation of a core business workflow from 15% to 90%, resulting in approximately €200K in yearly savings.
• Implemented a full migration to a new AdTech provider, cutting annual ad management costs by 32%.
• Held regular feedback sessions to help teammates grow in their roles.
• Supported the hiring process by actively participating in candidate interviews.

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• Co-led projects with the EM, focusing on fast, business-driven delivery.
• Owned core technical and documentation decisions.
• Mentor engineers and support their development through regular 1:1s.

Founding engineer of the Digital Media Ad Tech team—helped build the team from scratch, set up engineering practices, and drove the delivery of systems used in ad campaigns across 27 markets.

Led engineering efforts together with the EM in the Brand and Performance Marketing teams, driving cross-team initiatives and acting as a de facto Lead Engineer beyond individual delivery.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
• Delivered tools that reduced campaign launch time by 80% and saved 5+ working days for 700+ video uploads.
• Integrated automated campaign metrics dashboards to accelerate reporting by 67% and cut manual work by 360 hours/month.
• Increased automation of a core business workflow from 15% to 90%, resulting in approximately €200K in yearly savings.
• Implemented a full migration to a new AdTech provider, cutting annual ad management costs by 32%.
• Held regular feedback sessions to help teammates grow in their roles.
• Supported the hiring process by actively participating in candidate interviews.

• Shaped the team's tech direction, delivery process, and hiring standards from day one.
• Built the MVP versions of internal tools and dashboards for the Business Marketing team, later scaled across 27 markets.
• Cut content generation time for mid-funnel ad campaigns from 40 hours to a 30 minutes.
• Promoted to Senior Software Engineer for impact, ownership, and cross-functional leadership.

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

• Lead development of tools and systems supporting ad automation and analytics.
• Work closely with marketing, data, and product teams to ship and iterate fast.
• Support early team growth through mentoring and hands-on collaboration.
• Co-led projects with the EM, focusing on fast, business-driven delivery.
• Owned core technical and documentation decisions.
• Mentor engineers and support their development through regular 1:1s.