Elman Hüseynov

Full-time · 2 yrs 2 mosFull-time · 2 yrs 2 mos Berlin, Germany · HybridBerlin, Germany · Hybrid ZalandoZalando

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• Jan 2025 - Present · 9 mosJan 2025 to Present · 9 mos Senior Software Engineer Team LeadSenior Software Engineer Team Lead Led engineering efforts together with the EM in the Brand and Performance Marketing teams, driving cross-team initiatives and acting as a de facto Lead Engineer beyond individual delivery.
  
  𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
  • Delivered tools that reduced campaign launch time by 80% and saved 5+ working days for 700+ video uploads.
  • Integrated automated campaign metrics dashboards to accelerate reporting by 67% and cut manual work by 360 hours/month.
  • Increased automation of a core business workflow from 15% to 90%, resulting in approximately €200K in yearly savings.
  • Implemented a full migration to a new AdTech provider, cutting annual ad management costs by 32%.
  • Held regular feedback sessions to help teammates grow in their roles.
  • Supported the hiring process by actively participating in candidate interviews.
  
  𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
  • Co-led projects with the EM, focusing on fast, business-driven delivery.
  • Owned core technical and documentation decisions.
  • Mentor engineers and support their development through regular 1:1s.

Founding engineer of the Digital Media Ad Tech team—helped build the team from scratch, set up engineering practices, and drove the delivery of systems used in ad campaigns across 27 markets.

Led engineering efforts together with the EM in the Brand and Performance Marketing teams, driving cross-team initiatives and acting as a de facto Lead Engineer beyond individual delivery.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
• Delivered tools that reduced campaign launch time by 80% and saved 5+ working days for 700+ video uploads.
• Integrated automated campaign metrics dashboards to accelerate reporting by 67% and cut manual work by 360 hours/month.
• Increased automation of a core business workflow from 15% to 90%, resulting in approximately €200K in yearly savings.
• Implemented a full migration to a new AdTech provider, cutting annual ad management costs by 32%.
• Held regular feedback sessions to help teammates grow in their roles.
• Supported the hiring process by actively participating in candidate interviews.

• Shaped the team's tech direction, delivery process, and hiring standards from day one.
• Built the MVP versions of internal tools and dashboards for the Business Marketing team, later scaled across 27 markets.
• Cut content generation time for mid-funnel ad campaigns from 40 hours to a 30 minutes.
• Promoted to Senior Software Engineer for impact, ownership, and cross-functional leadership.

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

• Lead development of tools and systems supporting ad automation and analytics.
• Work closely with marketing, data, and product teams to ship and iterate fast.
• Support early team growth through mentoring and hands-on collaboration.
• Co-led projects with the EM, focusing on fast, business-driven delivery.
• Owned core technical and documentation decisions.
• Mentor engineers and support their development through regular 1:1s.

Contributed to two business-critical products with full-stack development, performance optimization, and a strong focus on security and scalability:
1. Shopify Balance: All-in-one financial account (https://www.shopify.com/balance)
2. Shopify Editions: Feature launch platform at global scale (https://www.shopify.com/editions)

Achievements:
- Delivered frontend and mobile features for Shopify Balance, a financial platform for merchants.
- Integrated backend services and analytics for Shopify Editions under tight launch timelines.
- Ensured strong security practices throughout the development of customer-facing apps.
- Led load testing efforts to ensure Editions scale under global launch traffic.

Responsibilities:
- Develop and maintain frontend and mobile codebases for Shopify Balance.
- Integrate APIs and backend logic to support new features across web and mobile.
- Collaborate across teams to ship new Editions features and ensure launch readiness.
- Apply and enforce security best practices in every stage of development.