
I’m a Designer, Consultant, Mentor, and Researcher working across UX, UI, product design, and development, with 25+ years of experience turning “this is confusing” into “this just works.”
My strength sits at the intersection of design, technology, and business — helping teams move from ideas and assumptions to clear, usable, scalable digital products.
Over the years, I’ve led and delivered complex platforms and applications, taking ownership from discovery and research through to UX/UI execution, development, and launch. I’ve acted as product lead, design lead, and technical lead, ensuring outcomes are not just visually strong, but commercially effective and technically sound.




Led the development team across multiple Shopify projects. Managed daily workflows and weekly stand-ups. Mentored developers and suppo...
Led the development team across multiple Shopify projects. Managed daily workflows and weekly stand-ups. Mentored developers and supported new hires to maintain delivery standards. Directed the creation of the agency’s proprietary Shopify 2.0 theme. Optimised the theme for speed, SEO, accessibility, and modularity. Advised leadership on delivery strategy and team collaboration. Improved alignment between project managers, designers, and developers. Increased project velocity and delivery consistency across quarters. Ensured design systems supported scalable Shopify development. Partnered with designers on Figma-based design systems. Bridged UX principles with front-end feasibility and defined UX strategy across client scopes. Delivered modular, reusable components.
Led UX/UI for Horizon platform using Figma for major clients like Fraser Group and Silverstone. Bridged design, development, and busin...
Led UX/UI for Horizon platform using Figma for major clients like Fraser Group and Silverstone. Bridged design, development, and business teams for cohesive product delivery. Applied user-centered design to boost engagement and product success. Built Horizon’s responsive website using WordPress and modern web tech.
Designed user flows and UX strategy for Roamer’s promo website. Built custom Shopify 2.0 theme to improve sales and branding. Develope...
Designed user flows and UX strategy for Roamer’s promo website. Built custom Shopify 2.0 theme to improve sales and branding. Developed discount app to increase customer engagement. Improved conversions with UI enhancements and user flow fixes. Partnered across teams to deliver seamless integrations.