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To truly master paid advertising, you need to grasp how Google Ads buying really works. Advertisers don’t just “buy clicks”—they compete in milliseconds for user attention based on bid strategy, audience targeting, and creative quality. Our articles reveal how Google evaluates ad quality, how machine learning shapes delivery, and why timing and context are critical. With this knowledge, you’ll move beyond guesswork and build campaigns that are efficient, scalable, and aligned with your business goals.