Murillo Bittencourt

Working in the MarTech team, building customer-facing experiences integrated with internal systems.

• Developing a React component library used in multiple pages and acquisition funnels, improving code reuse and maintainability.
• Building marketing campaign landing pages and custom WordPress frontend features.
• Implementing WCAG accessibility upgrades across key pages.
• Adding a ZIP code lookup to lead-generation forms, reducing friction and improving store selection.
• Creating a new e-commerce flow with a React frontend connected to WordPress/WooCommerce, Square and internal APIs.
• Building a new consultation booking experience that improved page load time and conversion rate.

Worked in the e-commerce team, focusing on storefront user experience and conversion rate optimization.

• Led the implementation of the website redesign improving product architecture and navigation.
• Built reusable Vue.js components and templates for marketing campaigns and product launches.
• Delivered multiple A/B tests and event-tracking integrations using VWO/Optimizely + GTM.
• Implemented WCAG accessibility improvements across the storefront.
• Mentored junior developers on technical questions and decisions.
• Aligned technical requirements and constraints with internal and external stakeholders.
• Owned the complete release pipeline: documentation, code reviews, QA, and deployments.

• Designed and customized Shopify themes to support the brand’s visual identity.
• Configured storefront settings, payment/shipping options and sales channels.
• Provided ongoing technical support for small updates and improvements.