Mike Markin

Mike Markin

Mentor
Rising Codementor
US$8.00
For every 15 mins
ABOUT ME
Growth & Product Marketing Leader
Growth & Product Marketing Leader

Growth marketer who helps founders turn online businesses, games, and music into loyal customers, players, and fans. Lived and worked in Argentina for 20 years. Bilingual English/Spanish

Spanish, English
Pacific Time (US & Canada) (-07:00)
Joined February 2025
EXPERTISE
10 years experience
10 years experience
User acquisition
10 years experience
Campaign planning
10 years experience
Apple search ads
5 years experience
5 years experience

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EMPLOYMENTS
Founder & Growth Consultant
Fluidcore Media, Inc.
2023-08-01-Present

I help small business owners, game studios, and music teams build practical marketing systems that bring in more customers, players, a...

I help small business owners, game studios, and music teams build practical marketing systems that bring in more customers, players, and listeners. Together, we make decisions based on data instead of guesswork.

Small businesses: Design and improve simple funnels (website, lead magnets, email follow-up) and wire sites into major ad platforms (Google, Meta, LinkedIn, TikTok, Amazon, etc.) so owners can build audiences and track what turns visits into sales or bookings.

* Games & Web3: Work with PC, mobile, and blockchain game teams on acquisition, engagement, and retention, from launch planning and store optimization to ongoing campaign and creative testing.

* Music & creators: Support artists, labels, and catalogs with distribution, streaming growth, and campaign planning, including DSP delivery, metadata and royalty workflows, and always-on content that feeds both organic and paid.

* Marketing leadership: Step in as a part-time marketing lead for founders, setting clear priorities, choosing the right channels, and keeping the work on track.

* Simple plan: Turn offers, content, and campaigns into a straightforward plan with a few key numbers to watch, so owners can see what’s working, what isn’t, and where to focus next.

* Bilingual & cross-border: Operate comfortably in both English and Spanish, with 20+ years of living and running businesses in Argentina while leading bilingual teams across US–LATAM markets.

Game
PPC
Internet marketing
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Game
PPC
Internet marketing
Social media marketing
Integrated marketing
Marketing strategies
Internet Advertising
Email campaigns
Marketing campaign
Performance marketing
Social media content
Social media management
Social media strategy
Budget oversight
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Managing Director
Digit Marketing
2009-02-01-Present
* Led marketing strategy and execution for a diverse portfolio of mobile, blockchain, and PC games, driving user acquisition, engagement,...
* Led marketing strategy and execution for a diverse portfolio of mobile, blockchain, and PC games, driving user acquisition, engagement, and monetization. * Achieved over 90 million downloads across multiple mobile titles, including The Sandbox, Snoopy, Garfield, and Goosebumps, through effective user acquisition campaigns and ASO strategies. * Deepened expertise in Web3 marketing strategies through 4 years of experience working on The Sandbox, a leading blockchain-based metaverse project. * Collaborated closely with founders and stakeholders to define marketing objectives, develop impactful campaigns, and achieve business goals. * Built and managed high-performing virtual marketing teams, fostering a culture of collaboration, innovation, and data-driven decision-making.
Influencer marketing
Marketing campaign
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Influencer marketing
Marketing campaign
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Independent Marketing Consultant
Markin Communications
2001-01-01-2009-01-01
* Provided comprehensive digital marketing solutions to a diverse portfolio of clients, including Agora Publishing, Interactive Gaming Sy...
* Provided comprehensive digital marketing solutions to a diverse portfolio of clients, including Agora Publishing, Interactive Gaming Systems, Global Realty Systems, PC Mall, Santa Monica Video, Tribesoft, The Pepper Group, Creative Alliance, and Yum! Brands (Taco Bell, Kentucky Fried Chicken). * Developed and executed successful marketing strategies across a wide range of channels, including SEM, SEO, content marketing, web development, affiliate marketing, email marketing, online sweepstakes, and promotions. * Honed expertise in all aspects of digital marketing during the formative years of the internet, laying the foundation for a successful career in the field. * Demonstrated adaptability and versatility by tailoring marketing strategies to the unique needs of each client, spanning various industries and business models. * Built strong client relationships based on trust, communication, and a commitment to delivering measurable results.
SEO
Marketing strategies
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SEO
Marketing strategies
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PROJECTS
The SandboxView Project
2022
4 years of expertise in Web3 and blockchain marketing with The Sandbox and other projects. My YouTube video campaigns added 1 million use...
4 years of expertise in Web3 and blockchain marketing with The Sandbox and other projects. My YouTube video campaigns added 1 million user signups, not including organic and direct uplifts. Organic YouTube channel management - grew channel from 30,000 to 180,000 followers.
YouTube API
Landing pages
Data analytics
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YouTube API
Landing pages
Data analytics
Google ads
Marketing campaign
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2012
During my 6 years working as a user acquisition pro with the founders of Pixowl, I contributed to 90M+ downloads for multiple mobile titl...
During my 6 years working as a user acquisition pro with the founders of Pixowl, I contributed to 90M+ downloads for multiple mobile titles (The Sandbox, Snoopy, Garfield, Goosebumps).
Facebook advertising
Social media marketing
Mobile game
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Facebook advertising
Social media marketing
Mobile game
Marketing strategies
Mobile app marketing
Mobile attribution platforms
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