Lucila Landerreche
Lead Product Designer and UX leader with extensive experience designing and improving digital products across eCommerce, enterprise platforms, mobile experiences, and web applications.
I work end-to-end across user flows, wireframes, high-fidelity UI, prototypes, design systems, user research, and developer-ready handoffs, with a strong focus on identifying workflow gaps, missing states, inconsistent patterns, and usability risks before they reach development.
My experience combines hands-on product design with design leadership. I’ve built and managed scalable design systems, led and mentored design teams, partnered closely with product and engineering, and supported implementation to ensure the final experience matches both user and business needs.
I’m particularly effective in complex products that need structure and refinement—turning incomplete requirements or existing designs into cohesive, accessible, scalable experiences that teams can confidently build.
REVIEWS FROM CLIENTS
Lead Product Designer supporting key eCommerce initiatives for FabFitFun, a major U.S. subscription commerce platform...
Lead Product Designer supporting key eCommerce initiatives for FabFitFun, a major U.S. subscription commerce platform.
- Lead end-to-end product design across complex eCommerce experiences, from user flows and wireframes through high-fidelity UI, prototypes, and developer-ready handoff.
- Own the creation and ongoing evolution of the company’s Design System, improving consistency, scalability, and collaboration across product and engineering.
- Lead UX/UI design for the Loyalty Program and additional eCommerce initiatives.
- Identify missing states, workflow gaps, inconsistent patterns, and usability issues before development.
- Partner closely with product managers, developers, and stakeholders to translate business requirements into practical, implementation-ready experiences.
- Review implementation to ensure design quality, usability, and consistency are maintained through delivery.
- Extended an initial 3-month engagement based on continued contribution and product impact.
Tools & Skills: Figma, Product Design, UX/UI, Design Systems, Prototyping, User Flows, Developer Handoff, eCommerce
Director of UX & Design for a U.S.-based commerce startup, leading product design strategy, team development, and delivery across ...
Director of UX & Design for a U.S.-based commerce startup, leading product design strategy, team development, and delivery across a consumer shopping platform.
- Led and trained a team of 5 designers and researchers, combining people leadership with hands-on product design.
- Owned design strategy, roadmap planning, UX/UI execution, and design operations across a portfolio of digital initiatives.
- Designed a location-aware commerce experience connecting users with shopping destinations, offers, and nearby activities based on preferences and daily routines.
- Led user research, product flows, interaction design, high-fidelity UI, prototyping, and developer collaboration.
- Improved design and product processes to strengthen alignment between business, product, engineering, and design.
- Contributed to a product that reached 1.1M+ users, with the resume reporting +538% registrations and +205% sessions after launch.
- Supported marketing and social initiatives alongside core product strategy.
Tools & Skills: Figma, Product Design, UX Strategy, User Research, Mobile UX/UI, Design Systems, Team Leadership, Design Ops, eCommerce
Lead Product Designer for EMS MC / EMSmart, an enterprise product serving 1,000+ EMS providers across the U.S.
<ul...Lead Product Designer for EMS MC / EMSmart, an enterprise product serving 1,000+ EMS providers across the U.S.
- Led the complete UX/UI redesign, establishing a new visual direction and a scalable design system with 80+ components.
- Partnered daily with product managers, product owners, directors, developers, and business stakeholders to translate requirements into clear user flows and implementation-ready designs.
- Owned UX strategy, wireframes, high-fidelity UI, prototypes, documentation, and developer handoff.
- Identified usability issues, inconsistent patterns, missing requirements, and workflow gaps before implementation.
- Oversaw design implementation and supported developers with usability, interaction, and UI decisions throughout delivery.
- Mentored junior designers and helped establish consistent design practices across the team.
- The resume reports a 30% improvement in user performance, with 85% of surveyed users rating the redesigned product as significantly improved.
Tools & Skills: Figma, Product Design, UX/UI, Design Systems, Prototyping, User Research, Developer Handoff, Mentoring