Fellix Alfrido

Rising Codementor

US$20.00

For every 15 mins

ABOUT ME

Business Intelligence at DANA Indonesia

Data and Business Intelligence professional with experience across analytics, operations, business strategy, and cross-functional project management in fast-paced industries including fintech, logistics, fulfillment, and digital platforms. Skilled in SQL, Python, dashboarding, data analysis, market research, stakeholder management, and translating business problems into actionable insights.

Experienced in working closely with product, operations, marketing, and business teams to support data-driven decision-making, performance monitoring, process improvement, and strategic initiatives. Strong communicator with the ability to work in English, manage multiple stakeholders, and adapt quickly to new industries and business challenges.

English

Jakarta (+07:00)

Joined January 2020

EXPERTISE

MySQL

7 years experience

Microsoft SQL Server

3 years experience

Tableau

1 year experience

Data Visualization

2 years experience

3 years experience

3 years experience

3 years experience

REVIEWS FROM CLIENTS

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EMPLOYMENTS

Senior Associate

Shopee

2025-12-01-2026-03-01

Managed ShopeeFood driver planning initiatives, including analysis, insight gathering, initiative execution, performance monitori...

Managed ShopeeFood driver planning initiatives, including analysis, insight gathering, initiative execution, performance monitoring, and reporting.
Acted as Product Owner in the Driver Planning team by coordinating business requirements and aligning execution with product, operations, and strategy teams.
Developed data-driven strategies for driver supply, pricing, campaign planning, hub expansion, and driver allocation to improve marketplace efficiency.
Analyzed driver and order performance metrics such as ADO, hub eligibility, hub rate, CPO saving, booked slot utilization, and driver supply readiness.
Led Greater Bandung hub expansion planning by identifying potential areas, evaluating order density, store coverage, and driver supply readiness.
Proposed hub expansion opportunities projected to increase Hub Eligible from 53.3% to 68.0% and Blended Hub Rate from 25.8% to 32.4%, supported by approximately 14.1K potential eligible ADO.
Supported algorithm and driver allocation improvement by translating business problems into actionable requirements and monitoring business impact.
Prepared business cases, initiative decks, performance reports, and strategic recommendations for driver planning, pricing, campaign, hub expansion, and marketplace efficiency.

Python

SQL

Google Apps Script

Python

SQL

Google Apps Script

Google Sheets

Data & Research Lead

Indodax

2024-01-01-2025-12-01

Spearheaded the creation of high-impact weekly and monthly market insight reports, enabling leadership to make data-informed stra...

Spearheaded the creation of high-impact weekly and monthly market insight reports, enabling leadership to make data-informed strategic decisions.
Successfully led audience survey initiatives that uncovered key user motivations and improved marketing campaign precision.
Drove segmentation analysis that resulted in more than 30% improvement in marketing ROI.
Developed automated dashboards to monitor performance, significantly reducing manual reporting hours and enabling real-time decision-making.
Championed campaign evaluation frameworks to boost targeting accuracy and conversion efficiency.
Directed cross-functional reviews of product marketing outcomes, aligning business goals with user insights.
Appointed as the Head of the Data & Research Department, managing strategic planning and cross-team collaboration within Marketing.

Python

SQL

Google BigQuery

Python

SQL

Google BigQuery

Looker

Assistant Manager 3

RSM Indonesia

2023-10-01-2023-12-01

Supported ID Food’s digital transformation project by mapping end-to-end business processes, developing SOPs, and identifying dig...

Supported ID Food’s digital transformation project by mapping end-to-end business processes, developing SOPs, and identifying digitalization opportunities across multiple business lines.
Assisted in designing standardized business workflows, governance documentation, and ISO-aligned SOPs to ensure operational consistency and digital readiness.
Contributed to big data planning and architecture by defining business data flows, integration points, and governance requirements to support enterprise-wide analytics and reporting.
Collaborated with cross-functional stakeholders to gather requirements, conduct gap analysis, and translate operational needs into structured digital transformation initiatives.

Excel

Gslides

Excel

Gslides

PROJECTS

Polymarket Trading Agent

2026

AI Trading Bot Experimentation: built and tested crypto trading bot concepts using exchange APIs, signal generation logic, market monitor...

AI Trading Bot Experimentation: built and tested crypto trading bot concepts using exchange APIs, signal generation logic, market monitoring, LLM-assisted analysis, and Telegram-style alert workflows.

Python