Dellean Santos

In 2025, I joined Rho, a New York-based US fintech, as an independent contractor. Rho provides banking and financial management services for startups and growing companies.

I was responsible for migrating their existing website from Webflow to Next.js and TypeScript, using Storyblok as the headless CMS.

We significantly improved the site's SEO performance, reaching scores around 99 in tools such as Ahrefs and Semrush. We implemented HubSpot integrations for lead acquisition, along with several other marketing tools and improvements related to AEO (Answer Engine Optimization).

Over approximately one year, we doubled organic traffic.

I also significantly reduced infrastructure costs by properly leveraging Vercel's caching capabilities.

It was an extremely lean team: essentially just me and my manager, Ariel.

Joined Caraway, a rapidly scaling e-commerce brand, as a full-stack engineer, working within a fast-paced environment with weekly product releases and high stakeholder involvement.

Help the development of new e-commerce features, maintain existing systems, and support a robust content infrastructure — all while ensuring performance, stability, and scalability.

Spearheaded implementation of features across the stack using Node.js, React, and Next.js.

Played a key role in developing and maintaining reusable UI components that power the site’s content system.

Actively contributed to debugging and resolving platform issues to ensure consistent user experience.

Collaborated with a multidisciplinary and geographically distributed team under agile methodologies (Scrum, retrospectives, dailies, etc.).

Maintained flexibility to adapt quickly to shifting priorities and rapid deployment cycles.

Delivered stable, scalable features on tight weekly release schedules.

Learned that e-commerce is relentless, and success depends on agility and adaptability.

Understood that technical debt is like Tetris — the longer it’s ignored, the harder it becomes to deal with.

Gained deep experience in balancing speed and quality in a high-stakes, customer-facing environment.

As the visionary Chief Technology Officer (CTO), I am the driving force behind our company's technological innovation and advancement. With an unwavering passion for leveraging cutting-edge solutions, I lead the strategic direction of our technology initiatives, ensuring they align seamlessly with our business objectives. My role encompasses overseeing the entire technology landscape, from architectural design to execution, and I play a pivotal part in shaping our company's digital future.