César Varela

• Developed both D2C and B2C websites, visited by thousands of users daily [Gatsby, Prismic, Cloudfront, React] • Increased PageSpeed score 4x vs. the previous landing page • Improved SEO for both the landing page and the newly created blog • Interviewed and aided in the selection of developers for the mobile version of the core product

• Co-Founded a Facebook Messenger Marketing SaaS product with a team of four founders that empowered clients to create chatbots without having to code and connected them to the Messenger Platform • Co-Designed a back-end architecture that sent several hundred thousands of messages per day • Designed the Branding, User Interface, and User Experience of the product • Developed the frontend, including a drag n' drop dialog editor [Figma, React, Node, GraphQL] • Performed an analysis of the Messenger platform users that led to the creation of chatbots that reached 1 million users in Mexico and 200.000 users in the United States • Produced multiple Facebook Ads marketing campaigns for such chatbots with 120% ROI • Organized the first chatbots-focused meetup in LATAM, with 50+ attendees; curated agenda, promoted event, secured attendance, coordinated event logistics, and liaised with speakers and sponsors • Was a speaker at the .NET Conference in Uruguay https://www.youtube.com/watch?v=B4G9hb0pBJ4 (Spanish)

• Developed the company's main web app used by thousands of companies included GitHub, Etsy, and Sendgrid [Angular, GO] • Created an integration with Hipchat. that allowed customers to interact with the product within the chat, including taking live screenshots, giving them easy and immediate access to monitoring data [PhantomJS, Node, GO]