I have over 9 years of experience in digital marketing, specializing in performance marketing, SEO, and demand generation for B2B SaaS. I have successfully led teams, managed $1M+ in budget, and achieved significant revenue growth for businesses.
● Ownership of demand generation strategy through performance marketing campaigns with a budget of
$1M. Driving pipeline growth, ...
● Ownership of demand generation strategy through performance marketing campaigns with a budget of
$1M. Driving pipeline growth, leading a team of 4, and aligning performance marketing and SEO with sales
and product for optimized revenue and sales qualified lead. Led to a 120% MRR growth in 2024
○ Generated $15M+ in sales pipeline from demand generation campaigns through hyper-precise
targeting on LinkedIn and focusing on high intent keywords on Google in 2024.
○ Acquired 7 new enterprise logos in Q3 and Q4 from performance marketing alone.
○ Defined ICPs that helped create pain point centric creatives and ad copies on LinkedIn and Google.
○ Grew organic traffic by 90% from Q3 to Q4 by ranking keyword-targeted blog content.
● Led to a $50k growth in monthly recurring revenue in 2022.
● Increased blog traffic by 75% by creating and implementing a cont...
● Led to a $50k growth in monthly recurring revenue in 2022.
● Increased blog traffic by 75% by creating and implementing a content marketing strategy based on
buyer personas.
● Increased landing page traffic by 50% and conversions by 24% through SEO and A/B testing.
● Achieved 370% RoAS through full-funnel performance marketing on Google, Meta, and Linked ads.
● Ownership of performance marketing, leading a team of 5, and managing a $500K paid media budget.
Planned and executed full-funn...
● Ownership of performance marketing, leading a team of 5, and managing a $500K paid media budget.
Planned and executed full-funnel SEO, GTM, and paid media strategies on Google, Meta, and LinkedIn
that aligned with broader business goals. Achieved 560% RoAS from LinkedIn and Paid Search.
○ Reduced CPA by 80% on LinkedIn by optimizing audience targeting.
○ Acquired 9 new enterprise customers worth $52,000 through GTM campaigns.
○ Improved MQL-to-SQL conversion by 10% via automated email nurturing.