Asem Abu alrub

Consultant @ 𝗠𝗮𝗷𝗶𝗱 𝗔𝗹 𝗙𝘂𝘁𝘁𝗮𝗶𝗺 (Mall of the Emirates Project): • Architected and maintained 𝗞𝗼𝘁𝗹𝗶𝗻 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 (𝗞𝗠𝗣) mobile applications, sharing core business logic and functionality seamlessly across Android and iOS. • Contributed to two reusable mobile libraries: a multiplatform 𝗨𝗜 𝗰𝗼𝗺𝗽𝗼𝗻𝗲𝗻𝘁 𝗹𝗶𝗯𝗿𝗮𝗿𝘆 for building consistent design systems and a 𝗖𝗠𝗦 𝗿𝗲𝗻𝗱𝗲𝗿𝗶𝗻𝗴 𝗹𝗶𝗯𝗿𝗮𝗿𝘆 for dynamic cross-platform content delivery. • Engineered the search feature for the 𝗠𝗮𝗹𝗹 𝗼𝗳 𝘁𝗵𝗲 𝗘𝗺𝗶𝗿𝗮𝘁𝗲𝘀 mobile application, enabling fast and intuitive in-mall store discovery for users. • Integrated the Home Page SDK, empowering the application to dynamically deliver personalized homepage content and functionality. • Collaborated with cross-functional and client-facing teams to deliver scalable mobile features while maintaining clean architecture and high code quality across the KMP codebase.

• Maintained and enhanced a 𝗞𝗼𝘁𝗹𝗶𝗻 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 (𝗞𝗠𝗣) codebase using Compose Multiplatform shared across Android, iOS, and Desktop, improving code reuse and cross-platform consistency. • Developed an offline-first shift management feature, ensuring reliable 𝗣𝗢𝗦 operations and data synchronization even with limited network connectivity. • Integrated multiple payment gateways, including WalaaOne, enabling secure and seamless payment processing. • Implemented loyalty points as a payment method, allowing customers to earn and redeem points during purchases. • Led the UI revamp of the 𝗙𝗹𝗲𝘅 delivery application, modernizing the interface and improving overall user experience • Developed mobile UI screens for POS workflows that were previously tablet-only, expanding usability to mobile devices. • Implemented delivery validation mechanisms including OTP verification, customer signature capture, geofencing, and photo confirmation to ensure secure delivery.

• Worked with diverse engineering teams to deliver high-quality Android apps. • Developed and launched 3 apps on Google Play Store, achieving over 33,000 downloads. • Designed and implemented custom app architectures tailored to client requirements, resulting in scalable and maintainable Android applications. • Successfully delivered customized Android applications for clients in diverse industries, meeting tight deadlines. • Integrated advanced analytics and crash reporting tools (e.g., Firebase Analytics, Crashlytics) into client apps, enabling data-driven improvements and reducing app crash rates. • Migrated legacy apps to the latest Android standards, ensuring compatibility with modern devices and enhancing the app lifespan. • Integrated advanced features such as real-time notifications, offline mode, and location-based services, enhancing app usability and meeting specific client requirements