SSr Digital Analyst and Engineer, Digital Channel
Telefonica Movistar
2017-07-01-2019-04-01
Led and participated in projects involving Vendors, Consultants, Business, Call Center, IT, Marketing and BI:
▪ Participated in E-commerc...
Led and participated in projects involving Vendors, Consultants, Business, Call Center, IT, Marketing and BI:
▪ Participated in E-commerce full funnel optimization increasing sales by 300% from demand generation trough delivery.
o Led the technical implementation of assisted sales by call center going from 0 to 33% of E-commerce sale’s share.
o Led the digital analytics strategy design and implementation ensuring cross channel analytics integrity.
▪ Participated in the Growth of “Mi Movistar” APP growing its user base from 2% to 38% of our client base.
o Mentored new team members on digital and technological matters.
o Designed and supervised the implementation of the analytics strategy across the web and the app.
o Co-designed and coordinated different growth initiatives.
▪ Decided to take some personal time and, since December, I’m helping to liquidate the family business (computer goods).
PHP
Excel
Google Analytics
View more
PHP
Excel
Google Analytics
Project management
Google Tag Manager
JavaScript
View more
Digital Innovation Analyst and Young Professional, Digital Channel
Telefonica Movistar
2015-12-01-2017-04-01
▪ Managed to make available web and app data to the different stakeholders by teaming up with other channel’s teams.
o Developed data flo...
▪ Managed to make available web and app data to the different stakeholders by teaming up with other channel’s teams.
o Developed data flows with Python and Luigi. Later, acted as Product Owner in order to scale this project.
▪ Designed and implemented A/B tests as well as root cause analysis to improve e-commerce and self-service KPIs. Some technologies involved: Google Tag Manager, Analytics and Optimize as well as Javascript (mostly elegant workarounds).
Python
SQL
OOP (Object-Oriented Programming)
View more
Python
SQL
OOP (Object-Oriented Programming)
Google Analytics
Google Tag Manager
ETL
Transact-SQL
JavaScript
Google Optimize
Google apis
View more
Software Developer
Freelance
2017-02-01-2017-03-01
▪ Fixed some bugs on a School’s web management system made with Symfony. Decided to focus on my main job.
▪ Fixed some bugs on a School’s web management system made with Symfony. Decided to focus on my main job.
PHP
jQuery
MySQL
Linux
Symfony
JavaScript
Apache HTTP Server
View more