Big Data is a word that is gaining popularity in the world of mobile app development. You will find a lot of articles and blogs on Big Data in Mobile app development. However, no one clearly explains what Big Data is and Why we should use Big Data enabled mobile apps for our business.

Here, in this blog, I will make it clear enough. So, let’s start!

A quick and clear introduction of Big Data

Let me give you an example. Amazon is the world's biggest eCommerce giant. Millions of customers order online various kinds of products from its website and that too on a daily basis.

If we look at the data of a single user Manish, it is like:

Name of the user: Manish

Address of the user: 123, XYZ, Toronto, Canada

Order placed on date1: Watch
Order placed on date2: Torch
Order placed on date3: A TV
: :
: :
: :
: :
: :
: :
: :
: :
: :
Order placed on 12 sept 2019: A tiffin box

Now think of this kind of data for all the Amazon customers. Isn't it big enough? Yes, this goes in petabytes and this is what we call Big Data!

Understanding what Big Data Analytics is?

Remember the same example about data of amazon customers. Think about analysing this HUGE DATA (Big Data) and finding out which kind of orders a particular person is placing. Doing this for each of those millions of Amazon customers is what we call Big Data Analytics.

Brands using Big Data Analytics

There are several companies in the market that use Big data analytics to collect customer-focused data in real time and deliver them best services.

Amazon

Amazon is the biggest IT giants across the world. This billion dollar industry uses Big data technology for predictive analysis by which they show products similar to what the users have searched for, last time. In this way, they prompt the user to place an order, as well as ensure customer loyalty.

Starbucks

Starbucks started with three branches on the same street and had a profitable business. Do you want to know the reason behind that? They used Big data to find out the possibility of success in that area, based on various factors such as traffic, demographic, customer behavior etc.

Stats showing the reason behind boost in application development industry

According to a latest report by Newzoo, the smartphone users’ number is forecasted to increase to 3.8 billion by the end of the year 2021. This growth in mobile phone users has prompted app development industry to create more and more advanced apps. Almost all the famous mobile app development companies assist businesses of all sizes to design apps that are quite unique and fulfill the requirements of the client at the same time.

Moreover, dependency on mobile apps is increasing day by day to perform several tasks. These apps need tremendous use of data. And hence there is a sure need of a robust information management tool to manage and analyze this data. This is where big data analytics plays an important role. It automatically assumes that companies are getting information from the data gathered by the app.

This graph shows that by the end of year 2020, we would have 44 trillion gigabytes of data, with over 10 billion megabytes of data every second.

How Big Data results in Advanced Mobile app development

It is the need of a mobile app to be fast, attractive looking and simple to use in order to get higher attraction in the app market. However, the major factor is that it should fulfill the user’s requirements and become their first choice. Big data technology helps the mobile application developers in this context by the following ways:

It helps in Understanding the Customers

If one is to serve the users with exceptional services and stay in their minds, then
it is required to understand their needs. For this, you will require examining insights collected from several available sources, including social media network channels. With the help of Big Data Analytics and other Machine Learning tools, it is quite easy to classify the data under different categories and forecast the next step to be taken through the data.

It boosts up your Success Rate in International Markets

To deliver amazing mobility solutions, it is a must to have an idea of how consumers from different countries relate and react to a mobile app. Here, big data provides you with the filtered data as per the location, age, gender, etc. and helps you to target the users accordingly.

Boosts the Overall App Performance

Big data technology helps developers to gain insights into the amount of traffic generated by their apps. This makes it easier for them to evaluate every individual segment for tracking engagement and spotting the glitches obstructing the smooth performance.

They can easily fix these issues and enhance the overall performance of their mobile apps in order to minimize user abandonment rates. Also, customers would be more cherished to use such apps that are backed by passionate programmers who are always dedicated to updating the features and functions in order to retain the functionality of their apps.

Offers Real-Time Data to Facilitate Instant Decision Making

The mobile app market is highly dynamic and it constantly changes with newer trends that are coming over the horizon frequently. This is why if you want your mobile app to successfully thrive in the volatile landscape you need to stay ahead of all the latest trends with the help of evaluating the real-time data.

Big data solutions offer real-time data which can be used by entrepreneurs to take quick decisions and tweak their apps in accordance with the changing market scenarios and needs. This will make an app more relevant and capable to gather higher profits for the brand in the future.

For instance, Uber makes use of big data analytics solutions in order to analyze the real-time weather status, time estimated for the journey, available drivers in nearby locations, and traffic conditions in order to provide a user with details like amount to be paid and expected waiting time.

It scales up App Revenue

With a huge size of data about the users’ behavior (their interests, dislikes, needs, expectations, location, etc.), you can easily determine what type of push notifications should be sent to the users for conversion, or which strategy would help in engaging them. This will increase the number of users engaged, and ultimately, the app revenue.

Conclusion

Hence, we got what is big data and how it can benefit your business if you use this technology in development of mobile app. We also understood that mobile apps having big data analytics can engage your customers more, resulting in an increase in overall revenue of your business.

Incorporating Big data analytics to mobile apps can help you in giving your real time data which will ultimately help you in understanding your customers more. Moreover, it boosts up the overall performance and scales up the overall revenue.

If you are planning to create a mobile app for your business, you must incorporate big data analytics in it just to ensure the success of your app in the market. There are various mobile app development companies in India which can create Big data enabled mobile apps for you.