How To Get Better Clients As A WordPress Expert

Becoming good at your craft as a WordPress expert is only a part of a journey. Once you have the adequate developer skills, you need to learn how to get better customers.

Niche Down

The first step to attracting better clients is to make yourself different. A great way to do it is to niche down. It can be a specific industry like dentists, or a technology set like WooCommerce and eCommerce stores.

Start Marketing

Once you know who your customer is and where they hang out, you can start doing content marketing to them. Write good educational articles, create your own podcast or start an email list to attract your ideal clients. This will help you build authority and trust in the eyes of your clients and help eventually attract big clients and start charging higher rates

Be Picky

Eventually, you'll start getting leads. But not all leads are going to be great. You will need to be picky with the clients you choose to work with, as some of them may actually give you more headaches then profits.
Before you take on a client, beware of the "red flags" which include things like "this should be easy for you", "it's a small project", "we're just comparing quotes", etc...
These phrases mean that the client doesn't respect you enough as an authority so it's going to be very hard for you to lead the project and also charge premium rates.
You need clients who will be open for advice, organized and committed. Ideally, with decent budgets as well.

Conclusion

Getting better clients takes some time and effort, especially in an industry that's becomming very commoditized. In order to attract your ideal customer, you need to stand out by making yourself different and providing great service.
That's how you can start attracting bigger and better clients.