Top 3 Different Types of Online Marketplaces

Hello, people! Now I wanna tell you about the top 3 Different Types of Online Marketplaces. Are you fond of different online marketplaces? I hope, yes. Because nowadays are extremely popular.

Keep reading – I’ll shed some light on all your doubts.

What is an online marketplace?

The best option is to begin with a definition of an online marketplace. An online marketplace is a website or mobile application that connects buyers and sellers. As you know that online marketplaces are the original type of multichannel e-commerce and can be the way to streamline the creation process. Many people think that online marketplaces are information technology companies that act as intermediaries by the means of combining sellers and buyers. In the same way, online marketplaces are characterized by a low service cost for sellers because they do not have any necessity to run a local store.

As you can see, different online marketplaces are very popular among young people. They can buy different goods in different online marketplaces.

Three Main Types of Online Marketplaces

And now I want to introduce you, three basic business models that are the core element for every type of marketplace:

B2B (Business-to-Business) — Company sell something to another company.
B2C (Business-to-Customer) —A company sells to its various customers.
C2C (Customer-to-Customer) — Based only on special individuals offers and includes plans, but not entrepreneurs.

There are various kinds of online marketplaces based on their business models or their method of business development. Here are the actual types of e-marketplaces:

1. B2B (Business-to-Business) — Business marketplaces

You need to know that in B2B marketplaces, companies sell to other companies on useful terms. Some of the most famous examples of independent B2B marketplaces are such companies as Alibaba.com and eBay.com. These marketplaces provide businesses and the wholesalers to buy and sell on their platform. You must keep in mind that depending on the platform content, B2B models can be of two types: vertical online marketplace and horizontal online marketplace.

Vertical marketplaces give online ways to businesses vertically, across every segment of a particular business sector. It can be automotive, chemical, building, or textile sectors.

Horizontal e-marketplace, on the opposite, suggests service in various industries combining customers and sellers across different industries or regions. As everyone knows they allow various buyers to buy products indirectly like office supplies or stationery.

2. B2C (business-to-customer) — where different types of businesses sell products to their customers

It is clear that the B2C marketing model provides managers for their clients and in order to maintain the communication with each other. Of course, this platform has one huge advantage because you may find everything you want and. Moreover, there is a wide variety of business offers on one website. Everybody knows a very famous marketplace platform like AliExpress. An important aspect of the platform is that it is attended by more than 525 M users regularly and they find offers from companies-producers: from clothes and household devices to cars and bikes.

3. C2C (customer-to-customer) — Based only on special individuals offers and includes plans, but not entrepreneurs

It is very important to add that C2C marketplace models because there is such a feature that it is sometimes included as P2P: peer-to-peer, or person-to-person. Presuming that there are no managers and all the members are equal. As you can see, they have similar interests, income, are about the same age, and go to the web platform to give something to each other. On the other hand, suppliers can also use the buyer-oriented marketplace to advertise their goods to find and involve some important clients.

Of course, there are various kinds of online marketplaces. Some specialize in just one niche, while others sell everything to everybody.

Conclusion

Summing up, I’d like to say that online marketplaces stay popular for many years. Once Robert Louis Stevenson said:” Everyone lives by selling something.” Hopefully, you’ve got basic opinions about the top 3 Different Types of Online Marketplaces. Here is the list of them:

B2B (business-to-business) — Business marketplaces
B2C (business-to-customer) — the businesses sell to their customers
C2C (customer-to-customer) — Based only on special individuals offers and includes plans, but not entrepreneurs

I hope with all my heart that you enjoyed this theme and picked a lot of interesting information, which will help in your future.
Thanks and have an amazing day!