Yann Goarin

Yann Goarin

Mentor
Rising Codementor
US$0.00
For every 15 mins
ABOUT ME

I'm a French-Irish creative, marketing expert, brand strategist, design thinker, film producer, and storyteller.

A true jack-of-all-trades, I bring a wealth of experience, acquired over my 10-year tenure at Google and YouTube. I developed skills across disciplines:

  • Crafting brand, marketing and content strategies
  • Planning and executing integrated marketing campaigns
  • Shaping global brand identities
  • Bringing dozens of products to market
  • Growing the adoption and usage of web apps
  • Tackling complex business challenges with creative problem-solving methods
  • Managing multi-million dollar advertising accounts
  • Advising senior executives at scale-up and Fortune 500 companies in Europe and the US on their marketing strategies
  • Leading cross-functional teams of marketers, creatives, artists, designers, developers, researchers, data scientists

If you're an ambitious business or marketing leader at an emerging company that wants to catapult a brand or product to commercial success, I'd love to work with you.

Here are some of the problems I can help you solve:

  • How to build a brand that stands out in a crowded marketplace
  • How to grow revenue and profits sustainably
  • How to develop superior products and services
  • How to create a culture of constant innovation at your company
  • How to craft mesmerizing stories that will delight and entertain your customers
  • How to attract, hire and retain top talent
  • How to streamline your marketing workflows with AI

I leverage Google and YouTube's world-leading methods, as well as field-tested frameworks and cutting-edge research in the fields of brand and marketing. I developed an integrated system that combines bulletproof strategy, human-centered design, science-backed storytelling, and AI-powered tools.

French, English
Pacific Time (US & Canada) (-07:00)
Joined March 2024
EXPERTISE
Brand strategy
10 years experience
Marketing strategies
10 years experience
Go-to-market strategy
10 years experience
10 years experience
Product marketing
10 years experience
10 years experience
10 years experience

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EMPLOYMENTS
Founder/CEO
Studio110 Films
2024-01-01-Present

STUDIO110 is a boutique creative firm and production company.

  • We make brand films with a bit of Hollywood movie magic
  • <...

STUDIO110 is a boutique creative firm and production company.

  • We make brand films with a bit of Hollywood movie magic
  • We’re a collective of filmmakers, artists, and marketers who believe that film is the most powerful medium to breathe life into a brand
  • We craft cinematic stories with emotional punch to make brands more memorable, more entertaining, and infinitely more human
  • We're a one-stop shop for all your brand strategy, creative direction, and end-to-end film production needs
Creative Development
Content strategy
Creative Director
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Creative Development
Content strategy
Creative Director
Storytelling
Marketing strategies
Video Production
Film
Brand strategy
Brand messaging
Brand positioning
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Founder/CEO
FRÈRE
2023-09-01-Present

FRÈRE is a marketing and innovation consultancy.

Our mission is to build brands that stand for something, stand out from the res...

FRÈRE is a marketing and innovation consultancy.

Our mission is to build brands that stand for something, stand out from the rest, and stand the test of time.

We use strategy, design, storytelling, and AI to help emerging businesses get new customers, make more money, design superior products, tell unforgettable stories, and hire top talent.

We offer a variety of services to suit all your brand and marketing needs:

  • Fractional CMO
  • Consulting missions
  • Coaching programs
  • Innovation and problem-solving workshops
Design Thinking
Digital marketing
Growth Marketing
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Design Thinking
Digital marketing
Growth Marketing
Content strategy
Product marketing
Storytelling
Marketing strategies
Marketing Expert
Brand strategy
Brand positioning
Social media strategy
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Product Marketing Manager – Brand & Growth
YouTube
2020-04-01-2023-03-01
  • Oversaw global brand, content, and growth strategies for YouTube Creator products
  • Brought YouTube Creator monetization pr...
  • Oversaw global brand, content, and growth strategies for YouTube Creator products
  • Brought YouTube Creator monetization products to market: Channel Memberships, Super Chats/Stickers, Merch, Shopping
  • Led a team of designers and artists to redesign the YouTube Creator brand identity
YouTube
Content marketing
Growth Marketing
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YouTube
Content marketing
Growth Marketing
Content strategy
Product marketing
Marketing strategies
Campaign management
Brand identity
Brand strategy
Brand messaging
Campaign launch
Campaign planning
Go-to-market strategy
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