Shane Kjellenberg

Rising Codementor

US$0.00

For every 15 mins

ABOUT ME

Digital marketing specialist with 5 years of experience in helping brands increase revenue and market share through targeted advertising, social and email campaigns, site optimization, market research and more. I began my career working in an agency as a PPC Specialist and have since grown my marketing expertise with hands on experience in media buys/vendor relationships, SEO and site optimization, event/webinar planning, and more.

I will have obtained my Advanced SEO certification from SkillUp by Jan. 01, 2024.

Pacific Time (US & Canada) (-07:00)

Joined December 2023

EXPERTISE

5 years experience

5 years experience

5 years experience

5 years experience

Salesforce Marketing Cloud

2 years experience

Eloqua

1 year experience

Google Tag Manager

5 years experience

REVIEWS FROM CLIENTS

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EMPLOYMENTS

Digital Marketing Speaclist

Follett School Solutions

2022-09-01-Present

Managing, planning, implementing, optimizing and ad copywriting for Google Ads
Managing, planning, and implementing paid ...

Managing, planning, implementing, optimizing and ad copywriting for Google Ads
Managing, planning, and implementing paid media buy while being the point of contact for vendor relationships
Link building, tagging and UTM creation for lead tracking
Advising on, and researching, SEO and UX for new site pages
Creating monthly lead, engagement and performance reports with metrics from GA4, vendors, Salesforce and Salesforce MarketingCloud. Reports presented via PPT and LookerStudio
Managing online database profiles (Gartner, G2, etc.)
Site edits, optimizations and updates through a CMS. Page analysis and performance based on heatmapping

Excel

Salesforce

PowerPoint

Excel

Salesforce

PowerPoint

Google Docs

Google AdWords

HubSpot

Salesforce Marketing Cloud

Reporting Tools

Googlesheets

Google ads analytics

Digital Marketing Specialist

Cisco

2021-05-01-2022-07-01

Responsible for assisting in lead generation for Cisco's Collaboration Suite, primarily through events, webinars, a newslett...

Responsible for assisting in lead generation for Cisco's Collaboration Suite, primarily through events, webinars, a newsletter, ABM, email campaigns & cadences as well as social promotion
Highlights include: Working with sales from conception to execution to create webinars and both in-person and hybrid events, for a variety of audiences across the world
Supporting events, and sales push efforts, with email templates and campaigns, cadences, and LinkedIn posts
Spearheading the creation of a newsletter to disseminate an aggregate of all customer-facing events for sales knowledge and promotion, led to hundreds of increased LinkedIn shares and event registrations
Helping with onboarding with the new hire in Nov. 2021

Digital marketing

Marketing analysis

Digital marketing

Marketing analysis

Digital Marketing Specialist/Project Manager

BizLibrary

2020-02-01-2021-03-01

Managed Google & Bing Ads accounts as well as third-party CPL efforts: Two Ads overhauls were completed, the first of which l...

Managed Google & Bing Ads accounts as well as third-party CPL efforts: Two Ads overhauls were completed, the first of which led to a 100%+ increase in users and a 20%+ increase in new users
Managed remarking display and YouTube campaigns
Aggregated, assigned and approved assets for vendor promotions using the platform Wrike. Ensured timely delivery and maintained vendor relationships
Monthly metric and performance analysis for search and vendor promotions with insights pulled from Salesforce and Google Analytics.
Presented metrics quarterly
Spearheaded PPC LP redesigns as well as remarketing ad copy/imagery redesigns
Competitive, internal, and market research conducted for multiple different projects and assignments

Google Analytics

Digital marketing

Digital Marketing Specialist

Google Analytics

Digital marketing

Digital Marketing Specialist