Maria Eduarda Souza
Mentor
Rising Codementor
US$0.00
For every 15 mins
ABOUT ME
I am a Lead UX Designer, Speaker, and PLG Specialist. With a strong track record in product and strategy, I aim to contribute my expertise in creating impactful user experiences and driving product-led growth for innovative companies.
Brasilia (-03:00)
Joined March 2024
EXPERTISE
6 years experience
6 years experience
5 years experience
6 years experience
4 years experience
6 years experience
5 years experience
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EMPLOYMENTS
Product Designer
Aloware
2023-08-01-Present
- Leading the creation of a comprehensive Design System to enhance design consistency and efficiency.
- Overseeing a complete...
- Leading the creation of a comprehensive Design System to enhance design consistency and efficiency.
- Overseeing a complete redesign of the product to address urgent user needs and improve overall user experience.
- Managing demands from five Product Managers, prioritizing effectively and aligning with business goals.
- Documenting and optimizing UX planning, sprints, design review steps, and design critiques, enhancing team efficiency and collaboration.
Communication
Product Design
Design Thinking
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Communication
Product Design
Design Thinking
User Journeys
Design Systems
Product Strategy
Design Principles
UX design
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Product Strategy | Experience Designer
4all Hub
2023-01-01-2023-08-01
- Collaborated with the Head of Product to transform a SaaS product into a PLG-focused offering, driving significant growth. <l...
- Collaborated with the Head of Product to transform a SaaS product into a PLG-focused offering, driving significant growth.
- Meticulously documented processes and created a comprehensive design system for the 4all ecosystem.
- Managed product experience and flows strategically, enhancing user workflows and experience.
Product Design
User Journeys
User flows
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Product Design
User Journeys
User flows
Design Systems
Product Strategy
UI
UX design
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UX Team Lead
Quiq - 4all Hub
2020-10-01-2023-01-01
- Led a team of UX Designers, effectively distributing and managing demands across all team members.
- Developed and executed...
- Led a team of UX Designers, effectively distributing and managing demands across all team members.
- Developed and executed career growth plans for team members, facilitating their professional development.
- Conducted regular 1:1 meetings with team members to provide mentorship and support in their roles.
- Implemented PLG strategy across various aspects of the business, contributing to significant product growth.
- Established UX design area, culture, and frameworks, serving as a reference for over 10 startups within the 4all hub.
- Completely automated the onboarding process, reducing the need for three different professionals from customer support to activate a single account. This streamlined approach significantly improved efficiency, user experience and reduced CAC by 62%.
Communication
Leadership
User Testing
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Communication
Leadership
User Testing
User Stories
Product Design
Interface Design
User Research
Team Mentorship
UX/UI Design
User Journeys
User flows
Design Systems
Product Strategy
UI
UX design
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