Obay Mardini

Building https://viewer.autodesk.com using React, AWS, and Java.

Implementing experiments and feature flags to ensure sustainable business growth.

Partnered with a Product Manager and a Designer to build the growth process from scratch and to find the optimal interaction model with other product teams, developers, and designers. This process as well as good communication were essential to hit our goal and improve user experience and revenue.

Responsibilities and achievements:

🚀 Developed the team’s technical infrastructure that guaranteed high tempo experimentation with no risk to the user experience. 🚀 Implemented numerous experiments that touched all parts of the product funnel and led to sustainable growth. 🚀 Took ownership of the end-to-end growth process, starting by analyzing data, facilitating ideation sessions, and coming up with ideas, implementing experiments, and finally analyzing experiment results. 🚀 Handled the identification of a new AB Testing tool to be used at eBay Classifieds group. I researched and evaluated different tools, and built a proof of concept for each one. The solution I found, once implemented, will cut our spending on AB testing dramatically and will allow for even faster experimentation. 🚀 Developed a solution for the strict privacy policy introduced by Safari, which kept the quality of our data intact. Safari's 'Intelligent Tracking Prevention' jeopardizes Google Analytics tracking and thereby distorts data quality. 🚀 Advocated the use of shared resources like analytics, agile coaching, UI research, and others that kept the team efficient, and agile. 🚀 Supported developers across the company with their use of Optimizely and Firebase AB Testing.

🚀 Converted the existing web app to responsive design while improving desktop experience.
🚀 Enhanced site performance by 200% through dramatically decreasing JS bundle size and optimising custom font, and image loading among other techniques.
🚀 Engineered a fully tested/functioning prototype using GraphQL, Apollo, and React 16 among other technologies.
🚀 Implemented a number of features that have a direct impact on User experience improving users retention and revenue by more than 20%.🚀 Converted the existing web app to responsive design while improving desktop experience. 🚀 Enhanced site performance by 200% through dramatically decreasing JS bundle size and optimising custom font, and image loading among other techniques. 🚀 Engineered a fully tested/functioning prototype using GraphQL, Apollo, and React 16 among other technologies. 🚀 Implemented a number of features that have a direct impact on User experience improving users retention and revenue by more than 20%.