Milly Thungu
Mentor
Rising Codementor
US$0.00
For every 15 mins
ABOUT ME
Product and Marketing professional with 9+ years of experience driving growth across e-commerce, product portfolios (animal health and crop science) and creator spaces. I am experienced in user research, developing data-driven marketing strategies, product roadmaps, leading creative teams, and managing projects from conception to successful launch. I am exceptional in copywriting and content creation skills, crafting compelling narratives that resonate with diverse audiences. My deep understanding of the African & UK markets allows me to tailor content and strategies for maximum impact. Additionally, I am skilled in research, stakeholder management, and process optimization, consistently achieving measurable business objectives.
Nairobi (+03:00)
Joined April 2024
EXPERTISE
Brand strategy
6 years experience
8 years experience
Competitor analysis
8 years experience
Product positioning
8 years experience
Brand messaging
8 years experience
Go-to-market strategy
8 years experience
Trend monitoring
8 years experience
REVIEWS FROM CLIENTS
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EMPLOYMENTS
Product & Brand Strategy Associate
3Gem Research & Insights UK
2023-11-01-Present
- Conducting user research and market analysis, resulting in a 15% increase within my first quarter in user satisfaction scores.</l...
- Conducting user research and market analysis, resulting in a 15% increase within my first quarter in user satisfaction scores.
- Developing product roadmaps aligned with market needs and user research findings.
- Collaborating with development teams to address user pain points and improve product features and sites.
- Managing marketing campaigns for e-commerce businesses and creators, boosting website traffic and brand engagement through social media platforms.
HTML/CSS
Salesforce
Jira
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HTML/CSS
Salesforce
Jira
Scrum
SEO Analysis
SAP HANA
UX/UI Design
Agile
Figma
Zoho crm
Product Strategy
Customer Journey Mapping
Veeva Vault
SAP Ariba
Customer segmentation
Go-to-market strategy
Product lifecycle management
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Marketing Associate - SSA
Elanco Animal Health
2019-10-01-2023-10-01
- Successfully launched Salmonellosis Poultry Campaign, increasing website traffic by 20% and lead generation by 15%.
- ...
- Successfully launched Salmonellosis Poultry Campaign, increasing website traffic by 20% and lead generation by 15%.
- Executed digital marketing campaigns targeting agricultural creators, driving brand awareness and product adoption.
- Managed budgets of USD 70-100k per cost center, meeting key objectives and KPIs.
Salesforce
SAP HANA
Ariba Integration
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Salesforce
SAP HANA
Ariba Integration
Customer Journey Mapping
Campaign management
Veeva Vault
Brand strategy
Customer segmentation
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Marketing Executive
Monsanto
2015-10-01-2019-09-01
- Led the piloting phase of the Village Based Advisors program, exceeding enrollment targets by 10%.
- Successfully laun...
- Led the piloting phase of the Village Based Advisors program, exceeding enrollment targets by 10%.
- Successfully launched the Dekalb Maize seed national rally and promotion, increasing brand visibility and farmer loyalty.
- Conducted farmer training sessions, enhancing brand engagement and customer satisfaction.
Excel
Salesforce
SAP HANA
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Excel
Salesforce
SAP HANA
Veeva Vault
SAP Ariba
Customer acquisition
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PROJECTS
Balm Wellness App (A hypothetical wellness app)View Project
2024
User Stories
Rapid Prototyping
Agile
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User Stories
Rapid Prototyping
Agile
Product Strategy
Technology Strategy & Roadmapping
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A Case Study of Pixel TechnologiesView Project
2024
Kanban
Coaching
Rapid Prototyping
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Kanban
Coaching
Rapid Prototyping
Agile
Notion
Technology Strategy & Roadmapping
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