With over four years of experience in product management within the gaming industry, I have actively contributed to every stage of the product lifecycle, from concept to launch and beyond. Proficient in market research, testing methodologies, and feedback integration, I have played a key role in ensuring product alignment with strategic objectives and user requirements. Skilled in collaborating cross-functionally to drive successful product launches and continuously improve product performance. I bring a data-driven approach and a commitment to excellence to every project I undertake.
PRODUCT MANAGER- GENRE SPECIFIC GAMES
Action-Adventure, “FARMER VS BUSINESSMAN”: Promoted Indian farming communities in an actio...
PRODUCT MANAGER- GENRE SPECIFIC GAMES
Action-Adventure, “FARMER VS BUSINESSMAN”: Promoted Indian farming communities in an action-packed adventure setting while also being
highlighted on the Google Play Games in the Indie Corner Section.
• Tower Defense, “GLITCH GARDEN”: Featured innovative mechanics in a tower defense game module.
• Puzzle, “HACKERMAN CODE BREAKER”: Integrated word search challenges into a block breaker game.
• Interactive Narrative, “GRADEMAN ADVENTURES”: An immersive choose-your-own-adventure storytelling experience.
• Reviewed daily and monthly user metrics to enhance engagement, reducing CAC to Rs. 4.5.
• Optimized Google Ads for targeted campaigns, achieving 78,000+ monthly impressions with 30% conversion.
PRODUCT DEVELOPER - EDUTAINMENT GAMES
• Conceived games that bridge the gap between education and entertainment notably:
▪ TRIVIA HARVEST RUN: An endless runner game with trivia challenges, where players must answer questions while navigating obstacles to
achieve high scores.
▪ CHANAKYA SPACE COMMANDER: A space shooter game integrating word-building mechanics, prompting players to learn new words to
upgrade abilities and progress through the game.
• Implemented cross-platform promotion strategies for the book "Chanakya The Covert Commander," conducting thorough market research and
integrating in-app advertising via Google AdMob and Unity Ads to maximize reach and engagement.
Spearheaded several campaigns, notably the Rotary Club's "Make a Will" that aimed to spread awareness about organ donat...
Spearheaded several campaigns, notably the Rotary Club's "Make a Will" that aimed to spread awareness about organ donation in india using a
different approach to question the doubts and apprehensions in the minds of the target audience.
• Established digital identities for brands like Gebi, Blisss, Golden India, and The Vission Eye Centre, achieving an average of 50 likes per post.
• Built design ecosystems encompassing logos, letterheads, visiting cards, invoices, websites and social media pages.
• Employed industry-leading softwares such as Adobe After Effects and Autodesk Maya to craft visually captivating motion design, including
stop-motion, as well as traditional formats such as video and still photography, ensuring a compelling visual narrative.
• Utilized Facebook and YouTube tracking and analytics tools to monitor user behavior and measure actionable insights
• Rendered outdoor advertising materials like hoardings, banners, and standees for several events, notably a marathon organized by Rotract Club
with a mission to spread diabetes awareness.