Guilherme Silva

Define & Document:
- Create artifacts that articulate the user’s needs, product principles, and design details necessary to bring something to life with engineers
- Develop various UX deliverables, including flow diagrams using FigJam and Miro.

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Prototype, Testing, and Iteration:
- Generate concepts, working with low and high-fidelity designs, as well as testing, learning, and iterating on designs.
- Build prototypes and conduct usability tests to provide insight and evidence for both projects.

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Design for Scale:
- Create consistent and user-friendly experiences across different platforms, products, regions, and customer segments.
- Systematically design experiences, design system elements, UI components, and UI patterns.
- Implement design systems and predefined patterns to achieve business objectives while maintaining design integrity.

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Communicate and Collaborate:
- Understand technical constraints and code details that bring UI designs to life.
- Effectively communicate with cross-functional teams, including engineers, product managers, designers, researchers, and writers.
- Engage in collaborative idea-sharing sessions with team members and partners.

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Craft Engaging Experiences:
- Develop innovative solutions to solve problems while aligning with customer needs and business goals.

GODADDY / Developer Portal
At GoDaddy, I had the opportunity to work on the Developer Portal, where we aimed to enhance the daily operations of merchants. GoDaddy provided an API to developers worldwide, enabling them to create highly customizable and powerful applications for Smart Terminals, benefiting merchants by saving them time serving their customers. My role was as a designer responsible for crafting this portal and continually enhancing it with each sprint.

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GODADDY / Reseller Portal
GoDaddy's Reseller program is a vital aspect of the company, allowing resellers to offer GoDaddy POS Machines with pre-configured solutions for merchants easily. Over a year, I contributed to this program by helping create solutions for resellers. One of the notable features I worked on was the Solution Finder, which empowers resellers to create personalized landing pages through a simple 5-step form. Resellers have enthusiastically received this functionality as it greatly simplifies their work.

- Define, validate and create the App UI screens
- Creating low-fi and hi-fi prototyping, using Adobe XD
- Updating and maintaining Adobe XD and Zeplin files, such as the Design System.
- Delivering and supporting the Front end devs
- Creating Landing Pages such as code them using HTML5 / SASS / CSS