Mastering Financial Success in Digital Product Development

About the talk

In this talk, 'Mastering Financial Success in Digital Product Development,' I'll demystify unit economics—a critical metric in evaluating a digital product's financial health. Geared towards junior and mid-level professionals, this session aims to instill a strong grasp of applying unit economics practically. Attendees will learn to leverage these metrics, ensuring profitability and sustained growth for their digital products, whether it's an app, online platform, or traditional business.

This talk will cover

  • What is unit - economics and why do we need to count it?
  • Calculating Unit Economics
  • Profit per User Analysis
  • User Acquisition Spending & Max Potential Revenue per User
  • Determining Over/Underpayment for Users
Essential Skills

About the speaker

Yaroslav Baranov

With over 5 years of experience in data analytics, product management, and user research, I am passionate about building digital products. I am currently a Product Manager at WebPros, a leading provider of web hosting and cloud services.

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