About the talk
Unlocking Personalized Ads with Machine Learning - Learn the business impact of tailored ads and the essence of supervised ML. Explore solutions like logistic regression using hashing tricks & FTRL optimization, Gradient Boosted Decision Trees, and cutting-edge Neural Networks with embeddings, as showcased by industry giants like Google, Twitter, Meta, etc. Extra insights delve into production needs: multi-stage ranking, distributed model infrastructure, continuous improvement, experimentation, and robust monitoring.
This talk will cover
- Online Ads Delivery and Business Impact
- Historical Solution - Log Regression
- Neural Network-Based Production Solutions
- Additional Production Infrastructure and ML Challenges
Programming & Development
About the speaker
Oleg is a Machine Learning engineer with ~10 years experience in Ads Ranking.