About the talk
Developers have a fundamental impact on the performance of their clients projects. The decisions that they make as part of their engineering process can have a long lasting effect on the success of the client. This talk will help developers to see what aspects they can influence and have the most impact for client success.
This talk will cover
- Technical Performance and its impact on Digital Marketing Metrics
- SEO Considerations developers need to be aware of and their impact
- Analytics Tracking and How to make it easier for your digital marketing teams
Programming & Development
About the speaker
Lee is a leading digital strategy consultant who used to be a Drupal 7 developer. As a skilled coder and digital marketer, he offers a unique combination of expertise that can bridge the gap between commercial and technical.