AB Experimentation in Layman's Terms

About the talk

I want to cover basics of AB testing in the most simple language so more engineers without statistics background can understand it. How collection of clicks on your site can be converted into metric, what are limitations of that, how reliably to see the difference. I will introduce some minimum set of terms so listeners be able to talk to data scientists in a common language

This talk will cover

  • First example with site clicks and first metric
  • Hypothesis definition
  • Distribution and how we get to confidence intervals and statistical significance
Testing & Development Tools

About the speaker

Andrey Rotchev

Andrey likes to though himself into new software area each several years to view engineering life from different angles. Experimentation, DBs, DevOps & Clouds is not a limit, be curious!

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Discussion 

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