7 Ways To Increase Your User Engagement For Your App

Published Dec 19, 2017
7 Ways To Increase Your User Engagement For Your App

Engagement can be defined as the degree to which users are active on the app. According to Localytics, highly engaged users tend to have more than ten sessions per month.
Developing an app that engages customers to take much more effort than just an idea. “Flavors of The Month” and tricks are not sufficient to break through the noise of the app stores. Instead of all this, we require proven strategies that assist in enhanced engagement for your app. These strategies require significant effort and thought. They will produce desired results only if you invest time.
Having said that, here are seven tricksters that can be used in order to increase engagement numbers.

1. Deliver A Seamless Onboarding Experience

Delivering a unified onboarding experience can assist in decreasing the relinquishment rates. People find it difficult to use an app if there are too many information fields, so many steps to sign up, and confusing functions and features. Users are more likely to abandon such apps.
The significance of the first-time user experience cannot be overlooked. Active onboarding helps to increase user lifetime value by 500%, other than guaranteeing that users must stick to the app.

• Make account creation and logins easy i.e. decrease steps for sign-ups and suggest various registration options.
• Don’t excess users with info from the beginning. As an alternative, propose functionality and feature education as the user gets to those features
• Communicate through action to depict signs/actions required in the app experience

2. Permit Users To Try Before They Purchase

A few apps require some type of authentication or login i.e. a social login like Facebook. Such app must never require being used up front. As an alternative, you must permit users to explore your app as much as possible. This must only require authentication and sign up when necessary.

The approach actually presents the idea of demonstrating the value of your app, prior to making a purchase. The easiest technique to address this problem is that in a browser mode, users do not need to authenticate. People can create users account, as soon as they are satisfied by the outlook. This perfectly complements the app that requires subscriptions or paid access. It only was done to give an overview of the app i.e. Grammarly.

3. Mobile Personalization

The significance of personalization cannot be ignored. It plays an imperative role in delivering a relevant and unique experience to the users. People are more likely to use the applications if they have an aligned experience with their needs and preferences.

Personalizing the user experience means, by utilizing identified data to exhibit relevant material and content in the app. comprising the user’s name in messaging and on screens is a simple technique to personalize.

However, analyzing in depth to guarantee push notifications are hyper-relevant to the specific user is where personalization actually flourishes. In reality, push notifications that are customized according to user interests have a 54% conversion rate, as compared to 15% from non-customized messages.

On the other hand, if you do not apply push notifications properly and send irrelevant notifications or messages to the users. It would annoy them and they will not come back to you again.

4. Make Speed a Feature in Your App

Because of the continuous evolution of tech trends, society demands more than ever. For example, more retailers are required to deliver the product on the same day. Uber app has made ride easy with the tap button. Pizzas are now distributed via tweet. This has led world’s information to fir in our pockets.

At IQVIS, we frequently exchange about speed as a feature. Intrinsic speed is that the whole thing behind the acts is working well. This does not mean the app is totally free of bugs. However, it means that the essential features are reliable and fast. If your app is dependable and slow every time it is opened, it is only a matter of time prior to being abandoned the users.

5. Don’t Forget About Push Notifications

Push notifications today can be very tailored and customizable, which makes them even more relevant. You can target devices, platforms, users who have performed certain actions, and more. Even though pushes are not a “shiny new feature,” they absolutely should be incorporated into your engagement strategy.

These days, the customizable and tailored feature of an app makes it more relevant. You can target users who perform specific actions, platforms, devices and much more. Pushes are not the only shiny feature but they do play an important role in enhancing your engagement strategy.

6. Incentivization

If you want to increase retention and engagement, providing users an incentive to consume your app can work right for you. Special promotions, coupons, specialized content access and mobile-specific rewards will assist in driving engagement and conversion.

Understandably, the techniques that can incentivize users hinge on the nature of the app. For example, applications that utilize in-app purchasing like a monetization model will get advantage from time-sensitive discounts. Whereas, free applications can incentivize users by providing usage-based rewards.

7. Product Iteration

It does matter if apps are mature or minimum viable product, fully functional and polished, they are iterative. Guaranteeing that you add new features, personalize content regularly and update the app experience will get users interested and engaged. You can determine user requirements and app features by listening to user feedback, using analytics, tracking user behavior.

App user retention and engagement are similarly, if not more significant than user attainment. Transforming users to long-term and loyal customers will help upsurge average lifetime value (LTV). This will produce more revenue for your app.

Conclusion

After viewing the discussion above, it can be concluded that app user engagement is the sole criteria in determining the success of the mobile app. So, these seven features i.e. easier onboarding, mobile personalization, speed feature, push notification, Incentivization and iteration must be incorporated to increase user engagement for your app. The above approaches can meaningfully enhance user engagement and retaining to guarantee that your app has an influence in the highly reasonable app landscape.

Discover and read more posts from Ray Parker
get started