7 Reasons Why Color Combination Attracts Visitor to your Site

Published May 11, 2017
7 Reasons Why Color Combination Attracts Visitor to your Site

What is the first thing that you notice when you land on a website? It is the look of the website. It is the colors, typography and images of a website that makes up user’s first experience. As in life, colors are crucial in web design. It can prove to be a difference between dull web design and a stimulating web design that wins the heart of visitors. Even the overuse and underuse of colors can wreck havoc on your website. Do you want to know how these colors can make your website a lead magnet? If yes, then this article is for you.

Colors Add Visual Appeal to Your Website
Imagine a life without colors. Even thinking about it is boring. Similarly, a website without colors is as dull as the life without colors. Users need some eye candy along with a smoother user experience. It is the combination of colors, fancy animations, videos and images that make your website look good. More importantly, it impresses the new website visitors instantly. Make sure that you don’t use too many flashy colors that give your website an unprofessional look..

Colors Let You Connect With Your Audience
You landed on a website that features colors that you like. What would be your response? You would explore the website and spend more time on it, right. Did you know why? Color on the website created instant connection between website visitor and brand. Brands can use this instant connection to their advantage and turn it into a long-term relationship. Convert your web visitors into paying customers by providing them with a brilliant user experience. Choose colors that appeal to your target audience and you will succeed.

Colors Elicit User Response
Colors on your website have the power to elicit user response. Color Psychology is the branch of science that studies the impact of colors on human behavior. According to a study, colors define mood and influences responses. Another study conducted by Wellesley College researchers connects emotional responses with colors. Emotion is a big factor when thinking about colors. Different colors generate a different stimulus in brain which our responses.

Colors convey Your Brand Personality
Whether it is your brand logo or your website, the colors used will reflect your brand personality. Each color mirrors a different brand personality. For instance, blue color will foster trust and calmness, while the red color reflects energetic and dynamic brand personality. According to a study, you must choose colors based on the perceived appropriateness of the color to your brand. Make sure that you use colors that align with your brand personality.

Colors Impacts User Experience
Have you ever been to a site that uses too many flashy colors and puts a strain on your eyesight? If yes, then what would your first impression be? It would be difficult for you to spend next few seconds on that website. Colors can have a physiological and psychological affect on humans. Colors can even influence your energy levels, which would directly influence user experience. Poor selection of colors for your website can destroy the user experience of your website. On the other hand, if you choose colors carefully, it would have a positive impact on the user experience of your website.

Colors Affect Your Bounce Rate
Are you worried about the high bounce rate of your website? If yes, then you need to dig deeper to find out the root cause of the problem. There could be many reasons for high bounce rate and one of them is wrong color selection or theme. Using too many flashy colors on your website can put off your website visitors and they will abandon your website. Moreover, they will never come back to your website again because they had a poor first experience. Use colors carefully and provide users with the information they are looking for to reduce the bounce rate of your website.

Colors Influences Purchases
According to a study, 62-90% of the snap judgments by customers about products are influences by colors alone. Another study creates a strong connection between colors and purchasing intent. Colors influence brand personality and customer perception. It plays an important role in reshaping what customers think about a particular brand, which would eventually affect purchasing decisions.
If you know about any other reason why color combination attracts more visitors, feel free to share it with us in comments section below.

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